VITI VINCI
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Aromas And Brain Waves
Viti Vinci 05/02/2023
Fragrances affect our psychological and physiological conditions, directly and indirectly. Electroencephalograph studies show that fragrances modulate brain wave activity and are responsible for various changes and states of the brain. But first, let’s get into what a fragrance is. A fragrance consists of volatile chemicals that we perceive through our olfactory system. We actually have […]
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Synaesthesia
Viti Vinci 05/01/2023
You might be wondering what this weird word means… well, synaesthesia is a condition where the stimulation of one sense causes a simultaneous stimulation in another sense. For example, a person with synaesthesia might see different colours, textures and shapes when hearing a certain song, they could see a colour for each word you speak, […]
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The Sense Of Smell Of Plants
Viti Vinci 03/12/2022
The olfactory ability of plants is in their genes, and information from odour molecules changes gene expression in them, “turning on” or “turning off” genes. The type of odour molecules they detect are called volatile organic compounds, essential for their survival and the reason for their fragrance. Unlike in animals, which recognize odour molecules through […]
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La Serra De Tramuntana
Viti Vinci 05/11/2022
World Heritage Day is celebrated on November 16th, a day when back in 1972 the Convention Concerning the Protection of World Cultural and Natural Heritage was signed in Paris. In June 2011, la Serra de Tramuntana was declared a UNESCO World Heritage Site in the Cultural Landscaped category. This mountain covers the island of Mallorca […]
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Witchin’
Viti Vinci 22/10/2022
Let’s rewind centuries ago… The model of Christian life was established and anyone who departed from that standard was judged. The past of the witches is the product of a collective hysteria, born of discomfort and fear of what is different. The term “Witch” referred to a diversity of concepts: heretic, healer, midwife, poisoner, fortune […]
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Neuroperfumery
Viti Vinci 06/10/2022
The inhalation of vapors, smoke or oils is part of our history, particularly in the shamanic tradition. We find the healing power of aromas narrated throughout the centuries and, currently, it is a topic treated from neuroscience. This is where Neuroperfumery is born, a scientific discipline that explores the worlds of neuroscience and perfumery together. […]
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Biophilia
Viti Vinci 20/09/2022
The term biophilia was introduced by the psychotherapist and philosopher Erich Fromm (1900-1980) to name man’s longing to coexist with nature; human love for nature. The term is originally from the Greek and means “love of life”. Etymologically, Biophilia comes from “bio” which means life/living organism/respect for the environment, and “philia” which means love towards […]
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Scents in Ancient Cultures
Viti Vinci 05/09/2022
Perfume usage goes back thousands of years; fragrances have been discovered in ancient Egypt, the Roman Empire, Mesopotamia and the Persian Empire. These fragrances and perfumes were used for hygiene and cleanliness, as well as ceremonially and as a symbol of nobility. First, lets talk briefly about Nefertum, the God of Perfume. From the union […]
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Perfume & Music composition
Viti Vinci 20/05/2021
Like music, perfume colours our sense of space and time, and is essentially an abstract art. These invisible, sensual elements that are elusive to the physical grasp can embody divine experiences visible to our spiritual eyes such as love, drama, ecstasy. Although we map fragrances to our noses and olfactory systems, and music to our […]
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Pistacia Lentiscus, or the Mastic Tree
Viti Vinci 17/05/2021
Throughout the Mediterranean there are trees that weep crystal tears of sweet resin, the smell of which once blanketed a Greek island in a unique, piney, powdery scent that stopped a sultan dead in his tracks. This tree is called Pistacia Lentiscus, and its resin and foliage are coveted for medicinal, religious, and scent-based intentions. […]
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Lost smells
Viti Vinci 24/03/2021
We live in a world where, as time goes on, natural resources come and go. Usually animals are at the forefront of conversations around extinction, however many plants have ceased to exist on the planet. Plants become extinct for many reasons, such as an incompatibility with ever-changing landscapes, human overzealousness, and over harvesting. Many individual […]
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The history of perfume
Viti Vinci 22/03/2021
Perfume, a transcendental experience, is derived from the Latin “per fumus,” meaning “through smoke.” The art of perfume making has long been an ancient and sacred practice. Originating in ancient Egyptian, Mesopotamian, and Indus Valley civilisations, we have been enveloped by the alchemic qualities of scents and olfactory reactions. Certainly, to experience another person’s scent […]
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Science and Scent-suality
Viti Vinci 22/03/2021
Within our subconscious is the sacred and powerful energy of desire, articulated through our sensuality. Perfumes and natural scents play a fundamental role in how we communicate not only in the day to day (like animals, who can smell a friend, mate, or foe a mile away), but in our primal sexualities. Our olfactory system […]
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Scent, Sex and Eros
Viti Vinci 25/01/2021
All of us have at one time dreamed about another’s scent, imagining the emotions we will feel when we are connected with them. Hardly surprising, because the link between smell, memories, and emotions plays a huge part in the formation of human connections. While we may not have enough language regarding the sense of olfaction […]
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